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Being Your Own Boss
Copyright 2005 Brian Beshore
As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on.
Now, I’m not advocating that you stop liking...
Google’s Shake Up: A View From the Beginning - Part One
Monday, December 16, 2003 It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google’s listings ever, it has generated a great...
The All New MSN toolbar - Will search trends change?
MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, but the new toolbar is expected to be included in the new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything...
The Real Reason You Should Be Marketing With Articles
Article marketing has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. For...
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN...
Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a...
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A Basic Introduction to Blogging
Copyright 2005 Mal Keenan
Web logging first appeared on the net in the mid-1990s. The term “web log” was initially coined refer to a server’s log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word “blog” was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.
Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.
Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics’ use.
Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.
What are the kinds of contents that readers can find in a blog that’s for distribution? The authors’ ideas, opinions, expertise in his/her field of work, resumes, and home recipes,
pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.
Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.
The blogs’ abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information.
However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where you’d place it and what publishing tools you’ll be using.
About the Author
For more information on blogging and other aspects of Internet Marketing and Home Business visit Mal Keenan's personal blog:
http://www.home-business-tips-newsletter.com/blog/
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