|
|
|
6 Ways To Attract Search Engines To Your Website More Often
Copyright 2004 Priya Shah http://www.PriyaShah.com Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more...
A 4-Step System for Uncovering Hot Niche Markets
A 4-Step System for Uncovering Hot Niche Markets by James Allen Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit...
Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...
Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites
Content as we know it is the Life-Blood or FUEL, if you will, of the Internet.
That was and still is the Internets sole purpose, except only now it's commercialized, giving the online entrepreneur the world at their fingers tips.
And the...
If an RSS feed is the Yahoo backdoor, is a Blog Google’s?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google...
|
|
| |
|
|
|
|
|
|
SEO - keywords - do your research
In the last segment we talked about relevant keyword phrases, so at this point you have two or three phrases that you think might work well for your site.
The next step is to check out those keyphrases.
Open up your favourite browser and go to the search page of the search engine that you are trying to optimise for. Type in the keyphrase that you want to check and run the search.
You will get back a list of results. Make note of the following:
- The words that were actually used for the search
- The number of pages returned
Rinse and repeat for each of your potential keyphrases.
What you now have for each of your keyphrases is a list of the relevant words that need to be 'woven' into the elements of your web pages, and also the number of index entries that you are competing against.
At this point, you need to look at the number of index entries - if this number is in the tens or hundreds of millions, then you really need to revisit the keyphrase, as it probably isn't specific enough. You have to think of all of the pages listed as your competition, and if you can't get on the first two or three pages of the search, then for you, that
seach phrase just isn't going to be effective.
You can also page through the search results until they start to lose relevance. Search engines sort pages, with what they regard as the most relevant at the top. They may well have 20 million entries for your search phrase, but after the first 60, when you look at them, they really don't seem to make sense. That is because the search engine found some or all of your search terms in each document, but it was more a random collection of the occurrance of the words than the page targetting that subject. If you find very few really relevant pages, then you have a good search key phrase.
This could take some time to do, but its time well spent. If you choose your key phrase well, then even partial page optimization will reap excellent rewards. If you choose badly, then you can optimise the page completely, and not manage to get any results.
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
|
|
|
|
|
|