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Blogging, Spamming and Blog Spam
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have...
Blogs, Blogs, Blogs! What They Are, and Why They Matter.
I remember that it was not that long ago that I did not know what a blog was or what one was for. Now blogs are everywhere and anyone with a computer and Internet access may be writing one. If you are new to this whole blog phenomenon let me...
Differentiate and Dominate
Copyright 2005 John Jantsch Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct...
Ten Free Tools You Need to Promote Your Business
1. Free Publicity. You can create a dynamic, free press release at the following sites: http://www.openpress.com http://www.prweb.com http://www.prfree.com 2. Free Tools to Make Your Website Sticky. Want to keep your visitors interested? A...
Write a single article and get loads of free traffic to your blog or web site
For readers who have always doubted the power of well written articles as an online marketing weapon, I recommend this one article test. When I started off posting articles, I wrote only one article and as ignorant and inexperienced as I was in...
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Writing Search Engine Friendly Webpages
Copyright 2005 Cobrasurf.com
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.
You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets. They spend time and money to acquire and maintain their search engine positioning. Targeting your keyword market precisely and applying the principles in this article will help you compete in any keyword marketplace.
When crafting your web pages for the search engines remember that a search engine spider is not human. They only read the html code for your website, they do not actually "see" what your site looks like.
1. Use static html pages not dynamically generated web pages wherever you can. Some dynamically created WebPages are not indexable by the search engines. If they can’t index your pages you might as well not exist no matter how useful your website might be.
2. Use your main keywords in meta “title” tag, meta “description” tag, and meta “keywords” tags,
3. Use your keywords in the first line of your web page “body” and within “header” tags throughout your html document. Use “bolding” of keywords where appropriate. Using your keywords within bold and header tags makes them stand out as important. Also having them near the beginning of your web page is also an indicator of importance in the search engine’s eyes.
4. Use your keywords in img "alt" and link "title" tags. These tags don’t show up as visible text but they can help give a search engine a better idea of what your link is about. Resist the urge to stuff a lot of keywords into these tags but definitely use them to your advantage and place a select few of your most important keywords in there.
5.
Don't use a lot of tables in your html. Use css style sheets to store webpage “style” definitions if you can. Storing style information in Css reduces the overall size of your WebPages considerably allowing them to load much faster.
6. Don't use a lot of outbound or affiliate links within your webpage. Keep your web pages focused on providing content first, not making money. . Search Engine’s don’t like WebPages that are just filled with affiliate links and banners. These pages have little or no content and do not score well because of this.
7. Maintain a high "visible text: graphics" ratio on your webpage. This is a similar idea to 6 plus your pages will load faster with less graphics on them.
8. Repeat your major keyword phrases near the end of your webpage in a sentence with the keywords bolded. Optionally place a short sentence in a header tag.
After you have created your webpage and applied these principles upload the page to your web host and visit the following URL to analyze your work:
http://www.webmaster-toolkit.com/web-page-analyser.shtml
I have chosen this tool because it is very easy to understand and it is free. Use the suggestions this site provides and re-edit your webpage. When you have the page optimized to your satisfaction visit:
http://www.submitexpress.com
and submit your webpage URL to the major search engines for Free.
Congratulations, you're first "optimized" web page is on the internet and submitted to the major search engines. Get some rest, this is only the beginning of your adventure ;)
Michael Lawrence is the webmaster for http://www.cobrasurf.com a free autosurf traffic exchange. He also publishes a web promotion related blog at http://cobrasurf.blogspot.com
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